A Rebel's Take on AI

Rebel meaning reality, no BS. While everyone is chasing AI like it’s a gold rush. CEOs brag about pilots, boards approve budgets, and vendors flood inboxes with “transformational” pitches. And yet — most companies fail to see profit improve. Heck, some just burned money in the proverbial fire.

Why? FOMO-driven adoption. They chase the bleeding edge without defining the opportunity. A house is [ideally] built with a well formed and executed foundation. Monkey see monkey do - desire shiny-tech because the competitor did is all too common - marketing and sales love to use it! The typical result? Overpriced proofs-of-concept, frustrated staff who now distrust the word innovation, and systemic business interruption.

The Undefined Opportunity

AI could mean:

• A more efficient world — automating process everywhere

• More leisure time — more time having fun, if desired

• More profit — when AI cuts the fat, profit climbs

• More lucrative self-employment — weaponize tools allow niche consulting or vendor work

  
  

But none of that is guaranteed. Without discipline, AI is just expensive theater.

I certainly have big ideas when it comes to AI, however they are grounded in reality and that is cross checked with other doer's - no BS.

The Fallout No One Talks About

The dirty secret: most AI programs quietly fail. They burn capital, erode trust, and leave executives more cautious than before. Meanwhile, the resilient companies aren’t the ones shouting about their AI labs — they’re the ones who:

• Define value in dollars before tools.

• Ruthlessly cut FOMO projects.

• Treat AI like electricity — infrastructure, not magic.

• Build leadership resilience so change doesn’t break them.

The Rebel Standard

I don’t buy the hype. I don’t care about your “AI maturity model", or what [big firm] told you. What matters:

• Does it cut costs?

• Does it accelerate revenue?

• Does it reduce risk?

• Does it create systemic risk?

• Does it make leaders stronger?

If it does not do those things, it isn’t opportunity — it’s noise, a financial loss.

Start Your Value Discovery