The "More" Trap. When a company hits the Complexity Ceiling  (usually around $50M or $100M), growth stalls. The revenue chart that was up-and-to-the-right for five years suddenly flattens. The Founder’s knee-jerk reaction is almost always " More ." "Hire more sales reps." "Spend more on ads." "Launch more features." This is the wrong move. When the engine is knocking, pouring more fuel into it doesn't make the car go faster—it blows the gasket. We recently engaged with a mar